Learn Wedding Photography – Showing Your Sample Albums by Tom Jackson
In this article, I will be covering the basics of showing your work to potential customers. This is commonly referred to as
below the line advertising, or advertising that you are not paying for. It is obviously important to have sample images
available to show prospects, because this is how you will get business. And with wedding photography, you can make a great
part time or full time career depending on your desires.
But in this day and age of technology, there is another way to show your images. One that will allow you to have you album
with you at all times. The color and clarity of the images on these devices is outstanding. One that allows your potential
client to see your work in glorious detail. I am referring to portable devices with high resolution color LCD screens.
Apple's iPhone or iPod touch are just two examples that provide the ideal platform for this purpose. The term iPhone in this
article refers to both devices. The beauty of this device, is that in most cases, you need to have a cell phone with you so
you can make and receive calls, especially from clients or prospective clients. But at any time, you can show images to
people you meet. With the iPhone, you can create any number of digital albums to suit your needs. You can have an album of
wedding images, or you can split wedding photos into multiple albums, and create albums of themes. For instance, a series of
brides in outdoor locations. Or sunsets, at the church etc. The iPhone is very flexible, and you can set it up in so many
different ways.
You can also have a number of albums that show off images that you take for your own enjoyment. Such as portraits, family
groups or even landscapes. Again, having all these albums on one device, means that you can tailor a presentation to just
about anyone you meet, for almost any occasion.
And do not forget, you can use it to promote yourself as a product or advertising photographer. Whenever you meet people, if
they are in business for themselves, you may have an opportunity to promote your services for their business. They may need
some shots of their building for a promotion, or the products they sell for advertising, or for marketing materials, such as
flyers or postcards.
With a device such as the iPhone, you will always be ready to promote yourself and your services. Even if you have a website
with your images, you may not always be near a computer with an internet connection. And sometimes, you may not be able to
access your website from some computers, especially in corporate settings, where many sites are blocked if it is not within
the corporate web intranet. And although you can always access the web with your iPhone wherever you are, it is always easier
to use the iPhone to display your images, quickly and easily.
These devices are extremely versatile and will allow you to take advantage of many of the other features they provide. You
will always be in touch because your email service is just like being on your computer, so you can read and reply to your
emails anytime. Whenever you need to send a quote, it is very easy with this device. If you need to check your calendar for
upcoming appointments or events, you can easily check these items. You may even come across an interesting location for
photography, and so you can take a photo and place it into your database, always able to refer back to the location at any
time. As well, as being able to show the location to a prospective client as a potential place for photos on the important
day. You will also have your contact database, so you can make a call to your prospective clients and follow up on any
questions they may have. In short, you will always be ready for any situation.
And lastly, but not always, least, you can play a game or two when you are waiting or perhaps enjoying a coffee at your
favorite café. And if you have not looked at some of the games and other applications available for the iPhone and iPod
touch, you will be amazed at the variety of applications available, starting from free to ten dollars. But, I digress. Never
let it be said that I would encourage your use of these devices for anything other than serious business (yeah, right)!

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